Resources ET Rise Dialogue. GST Invoice Generator. Startup Handbook. Indian kirana stores will continue to be dominated by standalone shops, this time around with an online avatar. Rate Story. Font Size Abc Small. Abc Medium. Abc Large. A kirana store powered by digital tools is going to put up a tough resistance in the fight for market share dominance with large e-commerce companies. Waghadwala, a General Store in a busy suburb of Mumbai, found itself in a deep dilemma when the lockdown started in March The shop was getting incessant calls from the plus families in the vicinity.
Waghadwala had served them for over two generations, only this time the stocks were running low. Samir, the shop owner, quickly figured out locally produced alternatives for essentials such as grains and other household products, and soon business was better than before. Samir felt it was his duty to help his regular customers who had trusted him over e-commerce sites and helped him stay afloat.
There are many such stories around local shops that have gone out of their way to help the community they have been part of. Of course, it is business for the shop owners, however, a nimble approach towards product procurement and updating existing services has played an important role in maintaining customer loyalty through the pandemic. Not surprisingly, in a research report conducted by Accenture in May , the number of people shopping at local stores had gone up marginally.
Disclaimer: The opinions expressed in this column are that of the writer. Health minister Mansukh Mandaviya urged states and union territories to ensure the entire adult population is administered the first d ET NOW.
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CavinKare forays into men's grooming segment; to offer head-to-toe solutions The company said it has witnessed an increased interest among the 'urban' male consumers for personal grooming products. Flipkart strengthens its kirana delivery ahead of Big Billion Days The Kirana delivery programme accounts for nearly one-third of Flipkart's deliveries made in a month.
Defence Manufacturing. Electronic Systems. Food Processing. Medical Devices. Renewable Energy. Thermal Power. April 01, Indian retail sector. Rohan Goyal. Factors contributing to the need for transformation of Kirana stores: Change in industry structure — Retail modernization began in India in early s.
The launch of affordable 4G services by Jio and the rise of digital wallets after demonetization paved way for newer business models to emerge and rapidly grow. Udaan, a B2B e-commerce company became a unicorn in just two years. IndiaMart was able to turn profitable and B2C players like BigBasket spawned similar business models aimed at making grocery shopping extremely convenient for consumers through the use of apps. Hence, rise of startups and even digital natives like amazon contribute to declining share of kirana stores.
Growth in consumption — Growing affluence in India will transform India from a lower-income-class-led economy to one driven by the middle class by Evolving consumer preferences — Rising adoption of new retailing formats shows new buying preferences of Indian consumers. Online players have created brand awareness even in the smallest towns.
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